About Site153

Site153 was built for dads like me—a father with three kids who wanted more than just weekends at the park and a distracted dinner conversation. I wanted something real, something raw. I wanted to build lasting bonds with my kids, doing wild things … away from screens, schedules, and noise. So we created Site153—a community for dads and their kids to connect through shared challenge, risk, and the beauty of the outdoors.

We lead high-impact outdoor experiences that give fathers and their children the chance to unplug, work together, and create memories that last. Our 6-week programs and custom adventures go beyond campfire stories—they build trust, grit, and connection. This isn’t about luxury or leisure. This is about legacy.

And the name? “Site153” isn’t your typical numbered campsite adventure. It’s a statement. We go beyond the ordinary, into the unknown and unmarked to find true adventure. We’ve been inspired by a story where, after following a higher calling, an overflowing net of 153 fish reminded a few men of abundance and purpose. We believe that when fathers lead with intention and walk in their purpose, their families and communities overflow with the same abundance.

Our end goal is simple: transform fatherhood. We want to see dads take back the time and connection that’s been lost. We want stronger families, braver kids, and a new generation of men who know how to lead with courage and love.

This is Site153.

This Privacy Policy describes how Site153 (“we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit our website, register for events, or subscribe to our communication services, including email and text messaging.

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1. INFORMATION WE COLLECT

We collect information directly from you when you interact with us, as well as automatically when you use our services.

(A.) Information You Provide Directly

When you engage with Site153, you may provide us with the following personal data:

  • Contact Information: Name, email address, phone number, and mailing address.
  • Demographic Information: Age (for marketing context, e.g., 30–50), and location (e.g., California).
  • Child Information: Age range or names of children (for determining appropriate adventure content and groupings).
  • Payment Information: Payment card details or other payment information (collected securely via third-party processors like [Name Payment Processor, e.g., Stripe/PayPal], which we do not store directly).

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2. INFORMATION COLLECTED AUTOMATICALLY (TRACKING)

We use tools like Klaviyo and site analytics to collect data automatically:

  • Usage Data: Details about how you use our website (pages viewed, time spent, click streams).
  • Device Data: IP address, browser type, operating system, and unique device identifiers.
  • Onsite Tracking: We use cookies and the Klaviyo tracking script to monitor your activity on our site (“Active on Site”) to personalize communication and understand customer journeys.

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3. HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes, all rooted in our mission of promoting authentic father-son adventures:

  • Service Delivery: To register you and your child for adventures, process payments, and manage your membership.
  • Communication & Marketing: To send you informational emails, adventure updates, promotional offers, and relevant community content.
  • Customer Support: To respond to your inquiries and provide customer service.
  • Personalization: To tailor our adventure recommendations and marketing content based on your stated interests and past activity.

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Compliance: To comply with legal obligations and enforce our TERMS AND CONDITIONS.

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4. EMAIL AND TEXT MESSAGING (SMS/MMS) COMMUNICATIONS

By submitting a form on our site, you agree to receive communications from us.

Email Statements

  • Consent: We will only send you marketing emails if you have explicitly provided your consent (opted-in) on one of our forms.
  • Frequency: We strive to send useful, intentional, and non-intrusive emails related to adventure, fatherhood, and the Site153 community.
  • Opt-Out: You can unsubscribe from our marketing emails at any time by clicking the “Unsubscribe” link located at the bottom of every email. We may still send non-marketing, transactional emails (e.g., payment confirmations, event logistics).

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5. TEXT MESSAGING (SMS/MMS) STATEMENTS

  • Consent: By checking the text messaging consent box and providing your mobile number, you agree to receive recurring text messages from Site153 about events, updates, and promotions. Standard message and data rates may apply.
  • Frequency: Message frequency will vary.
  • Opt-Out: You can cancel the SMS service at any time by replying STOP to any text message you receive. If you need assistance, reply HELP.
  • Disclosure: We do not share your mobile number with external third parties for marketing purposes.

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6. SHARING AND DISCLOSURE OF INFORMATION

We value your privacy and only share your information in limited circumstances:

  • Service Providers (Klaviyo, etc.): We share data with trusted third-party vendors who perform services on our behalf, such as payment processing (Stripe, PayPal), email/SMS distribution (Klaviyo), and analytics. These parties are contractually obligated to keep your data confidential.
  • Legal Compliance: We may disclose your information if required by law, subpoena, or to protect the rights and safety of Site153, our customers, or the public.
  • Business Transfers: If Site153 is involved in a merger, acquisition, or asset sale, your personal information may be transferred to the new owner.

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7. YOUR RIGHTS AND CHOICES

Depending on your location, you may have the following rights regarding your personal information:

  • Access: The right to request access to the personal data we hold about you.
  • Correction: The right to correct inaccurate or incomplete data.
  • Deletion: The right to request the deletion of your personal data (“right to be forgotten”).
  • Opt-Out: The right to opt out of marketing communications (as described in Section 3).

To exercise any of these rights, please contact us using the information provided below.

CONTACT US

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us.

EMAIL: info@site153.com

Welcome to Site153! These Terms of Service (“Terms”) govern your use of the Site153 website and all services, including event bookings and membership programs (collectively, the “Services”). By accessing or using our Services, you agree to be bound by these Terms.

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1. ACCEPTANCE OF TERMS

By booking an adventure, registering for membership, or using the Site153 website, you confirm that you are at least 18 years of age or are acting with the consent of a legal guardian. If you do not agree with any part of these Terms, you may not use our Services.

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2. NATURE OF SERVICES AND ASSUMPTION OF RISK

Site153 offers raw, life-filled outdoor adventures for fathers and sons. By participating, you acknowledge and agree to the following:

  • Inherent Risks: Outdoor activities carry inherent risks, including but not limited to, changes in weather, terrain hazards, exposure to wildlife, physical exertion, equipment failure, and travel risks.
  • Voluntary Participation: Your participation and the participation of your minor child(ren) are entirely voluntary.
  • Acknowledgment of Imperfection: Consistent with our brand ethos, adventures are not guaranteed to be perfect or without challenge. Bonding happens in the real moments and necessitates accepting and managing these challenges.

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3. REGISTRATION, PAYMENT, AND CANCELLATION

Event Booking and Payment

  • All event bookings are subject to availability.
  • Full payment is required at the time of booking unless otherwise stated.
  • We use third-party payment processors (Stripe; PayPal) to handle all transactions securely. We do not store your financial information.

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4. CANCELLATION AND REFUNDS

Due to the nature of planning outdoor events, our cancellation policy is strict:

  • Cancellations by Customer: Cancellations made 30 days or more before the event start date will receive a 75% refund. Cancellations made less than 30 days before the start date are non-refundable.
  • Cancellations by Site153: In the unlikely event Site153 must cancel an adventure due to extreme weather, safety concerns, or unforeseen circumstances, participants will be offered a full refund or the option to apply the payment toward a future adventure.

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5. MEMBERSHIP

  • Membership fees are annual and automatically renew until cancelled.
  • You may cancel your membership at any time via E-mail or direct message. Cancellation takes effect at the end of the current billing cycle. No partial refunds will be given for unused membership time.

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6. CODE OF CONDUCT

To ensure a positive and safe experience for everyone, you agree to:

  • Follow Instructions: Comply strictly with all instructions, safety rules, and directions given by Site153 guides and staff.
  • Respect the Community: Interact with all participants, staff, and the natural environment with respect and intentionality.
  • No Alcohol/Drugs: The use of alcohol or illicit drugs is strictly prohibited during all organized adventure activities.
  • Removal: Site153 reserves the right to remove any individual or family from an adventure or deny membership without refund if their behavior is deemed unsafe, disruptive, or violates these Terms.

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7. WAIVER OF LIABILITY AND INDEMNIFICATION

THIS IS A RELEASE OF LIABILITY. READ CAREFULLY.

By registering for an event or membership, you, on behalf of yourself, your child(ren), and your personal representatives, release, waive, discharge, and covenant not to sue Site153, its owners, guides, and employees (collectively, the “Releasees”) from all liability for any claims, demands, losses, or damages caused or alleged to be caused in whole or in part by the negligence of the Releasees or otherwise, including death, disability, personal injury, property damage, or property theft, while participating in the adventure.

You agree to indemnify and hold harmless the Releasees from any loss, liability, damage, or cost they may incur due to your participation or the participation of your minor child(ren).

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8. INTELLECTUAL PROPERTY

The content on the Site153 website, including text, graphics, logos, and images, is the property of Site153 and is protected by copyright and trademark laws. You may not use any Site153 content without our express written permission.

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9. GOVERNING LAW

These Terms are governed by and construed in accordance with the laws of the State of California, without regard to its conflict of law principles.

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10. CHANGES TO TERMS

We reserve the right to modify these Terms at any time. We will notify you of any changes by posting the new Terms on this page. Your continued use of the Services after the effective date of the revised Terms constitutes your acceptance of the changes.

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CONTACT INFORMATION

If you have any questions about these Terms of Service, please contact us:

Email: info@site153.com

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